Luiza Fletcher

Luiza Fletcher

Content · Breakdowns · Planning · BlogsCopywriter and content producerPT / EN · since 2015
  • Reg Life Poker
  • Yuri theNERDguy
  • PokerGO Brasil
  • CoinPoker
  • Apestyles
  • Cavalito
  • BigFat
  • Carlos Rox
  • Noon Marketing
about luiza

A hands-on content producer who loves poker

2015
writing professionally, starting at the news portal O Segredo
2023
in poker, since joining Reg Life
PT · EN
content and copy in Portuguese and English

Hi, I'm Luiza Fletcher, I'm 30, and I'm a copywriter and content producer specializing in poker. In my spare time, I disappear into Middle-earth.

I've been writing professionally since 2015. I started at O Segredo, one of Brazil's largest news portals, where I went from writer to team lead. In 2023 I got into poker through Reg Life, the largest poker school in Latin America, and never left.

Today I create content and copy for players, teams, pools, leagues and poker rooms, in Portuguese and English. I write to engage and to sell, from carousels to scripts.

I come alive in action. I like getting my hands dirty, sorting out the mess and making things happen. Nothing satisfies me more than delivering a job well done.
Luiza Fletcher
what I do

Six lines of work

from planning to a finished briefing
  1. 01

    Social media content

    Carousels, captions, reel covers, CTAs, bios, memes, trends and templates for recurring series, plus copy for YouTube, X (Twitter) and other networks. Includes promotions and tournament announcements for poker rooms and ambassadors, always written to grab attention and drive the action each post needs.

  2. 02

    Social media content planning

    I organize the calendar, editorial lines and recurring series based on the client's direction, such as monthly rankings, educational series and result announcements. The profile gains consistency and coherence, without relying on last-minute ideas.

  3. 03

    Sales and launch content

    Organic and paid pieces for courses, coaching programs, teams and poker rooms: ads, emails, WhatsApp sequences, landing pages, FAQs, application forms and Manychat flows. Works for both launches and evergreen sales.

  4. 04

    Scripts

    Scripts for organic content, ads, lives, YouTube videos, vlogs and campaigns that players and ambassadors will record. When the client prefers to speak in their own words, I deliver the concept, structure and key points.

  5. 05

    Blog and SEO

    Search-optimized articles, with topics planned for the audience.

  6. 06

    Stream breakdowns and briefings

    I watch entire classes, lives, streams, vlogs and game sessions, timestamp them and pick the moments worth a clip. Then I turn that material into complete briefings for reels, videos, carousels and thumbnails, with hook, structure, on-screen text, references and caption, so the creative team can execute without questions. Briefings can be hired separately from breakdowns.

All services in Portuguese and English.

on Instagram

Out in the world

Some of the content I've created that's already out there.

moves on its own; drag to see more
on YouTube
  • I Played a $2,650 PLO High Roller Tournament With $2M GTD (Did I Cash?)Apestyles
  • TILT, BAD RUN e $400K: A jornada de Yuri ‘theNERDguy’ no WCOOP 2024Reg Life
  • JOGA Y JOGA! 10 mãos de Yuri “theNERDguy” amassando os micro e low stakesCortes da Reg Life
  • SOBREVIVI 3 DIAS NO MINI CHAMPIONSHIP DE R$ 6000 | BSOP WINTER MILLIONSBigFat
  • Aula GRÁTIS de poker com Yuri “theNERDguy” | Aprenda com o maior jogador brasileiro da históriaCortes da Reg Life
  • Qual gestão de banca usar em torneios de poker? | Yuri “theNERDguy” responde dúvidas no Desafio 10kCortes da Reg Life
  • EU ACABEI DE GANHAR R$130 MIL NESSE TORNEIO GIGANTEBigFat
  • 10 dicas de poker que TODO INICIANTE deve saberReg Life
there's more

Scripts, stream breakdowns and other material that doesn't fit a web portfolio.

Full portfolio on Drive
Experience

Where I've been

Luiza Fletcher
  1. 2025 → now

    Noon Marketing

    Agency focused on the poker niche

    Stream breakdowns, briefs for reels and carousels, organic and sales content for Apestyles (USA), Cavalito, BigFat, Carlos Rox, Isabella Oliveira and Elite Performance (Portugal).

    see details

    Noon works with poker players and content creators, teams, pools and leagues. The clients I work with include:

    • Jon “Apestyles” Van Fleet (USA, in English)
    • Alexandre “Cavalito” Mantovani
    • Olívio “BigFat” Gontijo
    • Carlos Rox
    • Isabella Oliveira
    • Renato Nunes / Elite Performance (Portugal)

    For these clients, I watch and break down lives, streams and lessons to find the best moments. From that material, I create briefs for reels, carousels and videos for the creative team. I also produce organic and sales content, such as mindset posts, memes and trends, technical and emotional carousels, promotion announcements and scripts. Finally, I put together content plans and templates for recurring series.

  2. in English

    Poker and Marketing

    CoinPoker partner agency

    Stream breakdowns and timestamping, reels from live streams, briefs for clips and ambassador vlogs, posts announcing the room's promotions.

    see details

    CoinPoker

    • Stream breakdowns and timestamping.
    • Reels created from live streams.
    • Briefs for live-stream clips and the brand ambassadors' vlogs.
    • Posts announcing the room's promotions.

    Jungleverse

    • Organic and sales content: carousels, reels and other formats.
  3. 2023 → 2025

    Reg Life Poker

    Copywriter and social media

    Copy and social media for the largest poker school in Latin America: carousels, reels, launches, emails, WhatsApp, Manychat. Content for one of the world's top poker players and copy for the WSOP broadcasts.

    see details
    • Organic and sales content for the largest poker school in Latin America: carousels, reels, static posts, stories and scripts.
    • Copy for launches and evergreen sales: ads, emails, WhatsApp, landing pages, FAQs, application forms and Manychat flows.
    • Profile planning and management: scheduling, metrics, moderation and inbox.

    Yuri “theNERDguy” Martins · via Reg Life

    • Organic and sales content for the social media of one of the biggest poker players in the world, in every format: carousels, reels, static posts and stories.

    PokerGO Brasil (YouTube) · via Reg Life

    • Titles, descriptions, thumbnails and Community tab posts for the WSOP broadcasts.
  4. 2015 → 2023

    O Segredo

    Writer and team lead

    From writer to team lead at one of Brazil's largest portals. SEO, sponsored content, translations and the foreword to “Penso e Acontece”, the Brazilian edition of Bob Proctor and Greg S. Reid's book.

    see details
    • SEO articles for one of the country's largest portals, plus sponsored content and translations from English and Spanish.
    • I led a team of writers: story planning, editing, feedback and hiring.
    • I wrote the foreword to “Penso e Acontece”, the Brazilian edition of Bob Proctor and Greg S. Reid's book, in a partnership between the publisher and the site.
got a project in mind?

Message me on WhatsApp

Stream breakdowns, carousels, scripts or launch copy: tell me what you need and I'll get back to you with a proposal.

Talk to me+55 11 97078-5632
tell me what you need

Leave the rest to me.